Forgot a friend's spouse's name again?
Aside reads your last 6 months of email, calendar, and (on Mac) iMessage — and lays out who you actually talk to. Zero data entry. 60 seconds from connect to first timeline.
Inner circle
3 this week- SCSarah Chenyesterday · Mike & the kids over Sunday0.92
- F(Father (Joseph)3 days ago · Birthday in 7 days0.88
- TVTomás Vargas9 days ago · Talked Berlin trip0.61
Slipping away
3 to revive- Priya Anand62 days ago · Was your manager at Stripe — moved to Singapore
- Marcus Llewellyn84 days ago · Co-founded the side project that didn't ship
- Emi Tanaka171 days ago · Roommate from Brooklyn — last seen at her wedding
Personal CRMs all die for the same reason.
You add 30 contacts in week 1. You log nothing in week 3. You churn by week 6. The Notion-as-CRM grave is full of week-6 quitters. We rebuilt the wedge.
60 seconds. Three connections. Zero typing.
We discover contacts from your message history. Nothing to import. Nothing to set up.
- 1Connect Gmail
OAuth into your inbox. We read thread metadata only — never message bodies. We pull who you emailed in the last 180 days.
- 2Connect Calendar
Same consent screen. Every meeting you attended is a real-life touchpoint, weighted higher than email.
- 3Enable iMessage (Mac)
Optional local helper reads ~/Library/Messages/chat.db. Counts and timestamps sync — message content never leaves your laptop.
“5 friends slipping into dormant — say hi?”
Tap one. We draft the opener with context: when you last talked, what you talked about, the kids' names you might forget. Send from Gmail or Messages. We don't store your reply.
Hey Priya — saw you posted about Singapore food last week. How's the move treating you and the boys?
Why not Dex, Monica, Clay, or Notion?
Each existing tool fails a different group of users. Here's where we land.
| Tool | Pricing | What's broken in 2026 | Where we win |
|---|---|---|---|
| Dex | $13/mo · auto-renew | Slack import broken since 2024. iOS/web sync delays 15-30min. Opaque annual billing. | Same band, transparent monthly. iMessage native day 1. No broken integrations. |
| Monica (OSS) | Free / $9 cloud | No AI. No auto-logging. UI from 2020. No family-shared mode. | AI-first openers. Family graph. Same band as cloud Monica. |
| Clay (2024) | $20/mo · $200/mo Pro | Sales-operator positioning despite 'personal' name. Aggressive enrichment feels creepy. | 10× cheaper. No social-stalking. Built for 'remember the spouse,' not 'close the deal.' |
| Notion-as-CRM | $10/mo Plus | Manual logging. No mobile capture. Performance dies past 500 contacts. | Auto-logging is qualitatively different. Notion-as-CRM users churn — we know, we were one. |
| Cloze | $17–25/mo | 2014-era UX. Email-only auto-logging. Heavy email-marketing features personal users don't want. | Modern native app + iMessage. Simpler pricing. Less feature soup. |
| Aside | $5–14/mo | Single platform. No iOS app yet (PWA only). | The auto-logging that survives past month 3. |
We don't store your messages.
Email bodies are never persisted— only headers, who-talked-to-whom, and timestamps. On macOS, the iMessage helper runs locally; raw message text doesn't leave your device. OAuth refresh tokens are encrypted at rest with AES-256-GCM using a key that lives in the deploy env, not the database.
contacts: who, what tier, what notes you wrote
interactions: when, what channel, direction, weight
(no body, no preview)
reach_outs: suggestions + your edits
data_sources: refresh tokens (encrypted)
imessage: counts only, parsed locallyStop forgetting people you care about.
14-day trial. No card. Family plan covers your whole household for $14/mo.